According to Los Angeles County statistics, more than 200 infants under the age of 12 months have died due to unsafe sleeping practices in the past three years. Last year alone, of all preventable infant deaths, 50 percent were attributed to unsafe sleeping habits: being accidentally smothered by co-sleeping parents or suffocated by excess stuffed toys or blankets in the sleeping area. The goal of the much needed partnership between Baby Buggy and the Children’s Institute is to educate L.A. County residents through compelling messages about the dangers of unsafe sleeping practices. In order to combat this problem, the two charities have launched the “Making The Start Of A Safe Sleep Campaign” to offer safe sleep solutions for caregivers of infants up to 12 months old.
Delta Children, the world’s largest manufacturer of nursery furniture, donated 200 cribs to be distributed to families in Los Angeles during a Baby Buggy and Children’s institute safe sleep event. From day one, Delta Children has been known for the safety of their cribs, strollers and other children’s products. “These cribs will help less fortunate parents provide safe environments for their children, while educating them on the importance of safe sleep,” said Delta’s Co-president, Joseph Shamie.
Delta Children is a company that places the highest emphasis on the safety of their cribs, furniture and baby gear. “Working with Delta to create a national Safe Sleep campaign that goes beyond the safety of their products has been very exciting. More than giving safe products, this program will help create safe environments and instill safe habits. For our Los Angeles event, we have the utmost confidence in Baby Buggy to get these cribs to the families that need them most,” said Chris Blake- President of K.I.D.S.
K.I.D.S. was founded in 1985 with the mission of providing new kid-essentials to children, newborns to 18, who have been impacted by poverty and tragedy as an outcome of homelessness, military deployment or incarceration of a parent, domestic abuse, major illness or natural disaster.
Since its inception, K.I.D.S has provided almost 1 billion dollars to help nearly 70 million children. With a network of over 1,000 local partner agencies located in all 50 states and an overhead of less than 3%, K.I.D.S. is able to effectively and efficiently deliver products directly to children when and where they need it. While Baby Buggy, the non-profit organization founded by Jessica Seinfeld, is also dedicated to providing essential equipment, products, clothing, and educational services to America’s families in need. “The safety and comfort of a reliable crib is extremely important to any parent with young children,” said Jessica Seinfeld. “Delta’s donation will help reassure thousands of parents in our network that their children are sleeping in the safest environment they can provide.” Baby Buggy has donated over 5.9 million items to hundreds of thousands of children across the country.
During the safe sleep demonstration and crib distribution event, Delta Children’s Co-President and K.I.D.S Board member, Joseph Shamie stressed the importance of a safe crib and has made his mission to help families nationwide by providing a safe sleep environment for children. Shamie stressed that this is part of a larger donation made to K.I.D.S by Delta, with the promise to donate 2,000 cribs valued at more than half a million dollars to the organization and the Safe Sleep Campaign.
In a city of Angels where stars are instrumental to these causes, Samantha Harris and Chudney Ross arrived to show their support, which will help increase the number of Los Angeles County children ages 0 to 5 who are physically and emotionally healthy, ready to learn, and safe from harm.