When hip-hop’s most influential band campaigns to support the nation’s most influential woman, the production of a purpose-driven event is inevitable. Let’s Move! is First Lady Michelle Obama’s initiative that serves a purpose to tackle the nation’s struggle with obesity. Musician Black Thought of the legendary band The Roots co-founded the GrassROOTS Community Foundation as a follow-up to the First Lady’s initiative. Let’s Move It Philly is the GrassROOTS Community Foundation’s annual “Hip-Hop Party” and this year it is scheduled for mid-February taking place at entertainment venue Sigma Sound in Philadelphia. While the First Lady’s initiative serves a national purpose the GrassROOTS foundation’s event aims to localize the efforts by helping young women in Philadelphia.
Not only is Black Thought an organizer of the event but you can expect him to be in attendance with other famous musicians like singer-songwriter Marsha Ambrosius, hip-hop artist Dice Raw and tour disc jockey DJ Aktive, along with local up-and-coming artists like rappers Chill Moody and STS, and singer-songwriter Malene Younglao from New York. Ambrosius is a US Billboard chart topper and Grammy nominee and Black Thought comes from a group of Grammy winners, so if you’re attending you can expect top-notch soulful sounds.
First Lady Michelle Obama launched Let’s Move! in 2010 as “America’s Move to Raise a Healthier Generation of Kids” by “combining comprehensive strategies with common sense.” The initiative uses programming to assist children and families in their battle against obesity. Beginning in early childhood, the programs work to make healthy foods accessible and affordable, and also work to help children become more physically active.
The GrassROOTS Community Foundation aims to “invest in women and girls.” Inspired by the Let’s Move! initiative, GCF recognizes that the nation’s struggle with obesity is largely influenced by factors in life beyond physical activity. GCF workshops spread awareness about the mental, physical and sexual health issues that ultimately lead to an unhealthy lifestyle. The foundation’s Co-Founder and President Janice Johnson Dias, PhD said Let’s Move It Philly “uses hip-hop culture to spread awareness about the food access and health disparities” that exist throughout the nation, especially in Philadelphia where hundreds of thousands of people are overweight or obese.
Sigma Sound Entertainment began as a recording studio and has since expanded into a venue for concerts, fundraisers and sound stage gatherings. Last year’s Let’s Move It Philly was held at the venue and this year the artists will gather there again for the great cause.
The usual partying on the weekend is fun but partying for this cause will be even better, as it serves a moral purpose while satisfying your desire to be entertained. A hip-hop party, featuring famous artists and local favorites, that will benefit local causes, is an event to be dubbed culturally significant. Philly, let’s all move our cursors below to where you’ll find a link that will redirect you to a site where you can purchase tickets to this event. The hip-hop community wants to help the First Lady in her efforts and so should we.
WHEN: Saturday, February 16, 2013 at 9 p.m.
212 N. 12th Street
TICKETS: Please click here to purchase tickets. Must be 21 or older.