Just in time for the holiday shopping craze, more than 30 international and domestic fashion designers have joined forces to launch the new Fadmashion online boutique offering exclusive clothing, shoes, accessories and jewelry pieces inspired by the styles of New York City’s most famous neighborhoods. The collections available on Fadmashion speak to specific aesthetics from neighborhoods such as Chelsea, SoHo, Bedford Stuyvesant and Brooklyn’s own Williamsburg. Looks range from urban to trendy with bright patterns and mixed prints. Based in Brooklyn, Fadmashion was curated in part by a team of bloggers, trendsetters, stylists and designers hailing from across the world (some as far as Lithuiania) who all believe that the style seen in New York City is a fashion forward mix of both domestic and international looks. The neighborhood style trend is popping up in distinctive boroughs across America, including Chicago’s Winter Park and Los Angeles’ Abbott Kinney neighborhoods.
Now, shoppers don’t have to live in Manhattan to access hot New York fashions. Fadmashion is a one-stop-shop for all the city’s hottest local looks and trends. The website and boutique offers advice and recommendations on what to wear now, and most importantly, where to wear certain pieces.
Fadmashion began in 2008 as a shopping platform and network for independent designers to showcase their designs and creativity and cultivate successful partnerships with boutiques across the world. Today Fadmashion is changing gears and focusing on local fashion, starting first with New York City, and offering an entirely new shopping experience for the clothing-obsessed. The boutique plans to expand in the future with collections inspired by other major cities across the U.S. and the world.