When I became a mother, I quickly learned that not all children’s clothing brands are created equal. I was searching for great quality, soft fabric (as not to irritate my son’s extremely sensitive skin) and durability. A spur-of-the-moment shopping trip one afternoon to Nordstrom forever changed my jaded perspective on children’s clothes when I discovered the Peek…Aren’t You Curious brand. Very high quality, durable, soft and adorably fashionable, several articles from this line have now become staples in my 20-month-old son’s wardrobe.
You can imagine my excitement when I heard Peek…Aren’t You Curious was opening their second Washington state store at Bellevue Square, the first located at University Village. My son and I paid a visit last Saturday to celebrate the grand opening, which allowed me a chance to speak with Peek’s brand manager, Sarah Gefroh, as well as store manager Evelyn Franco. Sarah provided great insight behind the brand’s name–which speaks to the connection between parent and child and peeking into your own past. Looking around the store, I found this to be true: books I loved as a child were on display, as well as vintage toys (slingshots!) and framed works of art by children adorned the walls. Sarah shared that the brand encompasses “wit, sophistication and nostalgia,” which was highly evident not just in the merchandise, but in the design and layout of the store. With playground equipment like monkey bars used as display racks and quotes from the likes of A.A. Milne and Pablo Picasso painted on the walls, the atmosphere of the store makes you want to stay and linger a while–not to mention make you wish there was a Peek…Aren’t You Curious store for grown-ups! One of the things I love most about this label is the perfect blend of contemporary design and childlike whimsy and wonder.
Along with their newest store at Bellevue Square, Peek…Aren’t You Curious stores are located in California, Arizona, Texas and Utah, as well as online at peekkids.com. Peek merchandise is also available at Nordstrom stores and online at nordstrom.com.
*Many special thanks to the gracious, courteous, professional and fun staff at the Peek…Aren’t You Curious Bellevue Square location for showing off your beautiful new store to my son and I!