Miss A Columnist

Anna Anderson was born and raised in central Washington wine country and now lives just outside the Seattle area. Her greatest passions involve her family, traveling, writing, style and design, as well as advocating for early detection of congenital heart detects, in honor of her son, Spencer. She holds a bachelorʼs degree in Sociology from Central Washington University, and has worked in clinical and non-profit social service settings. She now utilizes her creative talents and owns Feathered Nest Furniture & Design, and blogs about her latest projects, interior design, style and life in general at earlybirdblog.com. She also enjoys volunteering at local non-profits, is a news-junkie and enjoys a good historical novel. She considers a black and white soy mocha from Starbucks her guilty pleasure. If you have a Seattle charity or cultural event, restaurant, boutique, spa, or salon you would like covered on Miss A, please contact Anna at anna@earlybirdblog.com.

Peek…Aren’t You Curious Opens Newest Store At Bellevue Square

Peek...Aren't You Curious Bellevue Square store

Graphic tee’s on display at the Bellevue Square store. (Photo Credit: Anna Anderson)

When I became a mother, I quickly learned that not all children’s clothing brands are created equal. I was searching for great quality, soft fabric (as not to irritate my son’s extremely sensitive skin) and durability. A spur-of-the-moment shopping trip one afternoon to Nordstrom forever changed my jaded perspective on children’s clothes when I discovered the Peek…Aren’t You Curious brand. Very high quality, durable, soft and adorably fashionable, several articles from this line have now become staples in my 20-month-old son’s wardrobe.

You can imagine my excitement when I heard Peek…Aren’t You Curious was opening their second Washington state store at Bellevue Square, the first located at University Village. My son and I paid a visit last Saturday to celebrate the grand opening, which allowed me a chance to speak with Peek’s brand manager, Sarah Gefroh, as well as store manager Evelyn Franco. Sarah provided great insight behind the brand’s name–which speaks to the connection between parent and child and peeking into your own past. Looking around the store, I found this to be true: books I loved as a child were on display, as well as vintage toys (slingshots!) and framed works of art by children adorned the walls. Sarah shared that the brand encompasses “wit, sophistication and nostalgia,” which was highly evident not just in the merchandise, but in the design and layout of the store. With playground equipment like monkey bars used as display racks and quotes from the likes of A.A. Milne and Pablo Picasso painted on the walls, the atmosphere of the store makes you want to stay and linger a while–not to mention make you wish there was a Peek…Aren’t You Curious store for grown-ups! One of the things I love most about this label is the perfect blend of contemporary design and childlike whimsy and wonder.

Peek...Aren't You Curious Bellevue Square store

Children’s artwork on display. (Photo Credit: Anna Anderson)

Turning our attention to the clothes, Sarah also talked with me about the positive mission that is incorporated into their product. With words such as “hero” and quotes from beloved figures such as Eleanor Roosevelt gracing graphic tees and layering pieces, it’s almost a guarantee you’ll be smiling as you dress your little one, not to mention the positive message older children will be treated to when they’re old enough to pick out their own clothes. Sizes at Peek range from newborn to age 12, providing plenty of options for the littlest fashionista to the pickiest of pre-teens. “One of our basic tenets is that we never speak down to children through our brand and all of our products have to pass through a ‘positive’ filter,” shares Christian Wais, General Manager for Peek…Aren’t You Curious, something which Sarah and Evelyn also stressed. As a mom, this is a mission I certainly want to promote and support. For a company whose goal is to “appeal to a child’s sensibility and an adult’s sense of style,” I can attest to the quality of the merchandise–with a busy little boy and all the normal (ie: spills, stains, multiple washings) wear and tear, the clothes are designed for easy care and durability.

Along with their newest store at Bellevue Square, Peek…Aren’t You Curious stores are located in California, Arizona, Texas and Utah, as well as online at peekkids.com. Peek merchandise is also available at Nordstrom stores and online at nordstrom.com.

*Many special thanks to the gracious, courteous, professional and fun staff at the Peek…Aren’t You Curious Bellevue Square location for showing off your beautiful new store to my son and I!  

Peek...Aren't You Curious Bellevue Square store

Front window display. (Photo Credit: Anna Anderson)

Peek...Aren't You Curious shirt

Eleanor Roosevelt quote on tee. (Photo Credit: Anna Anderson)

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