For the past 20 years Avon, known as “the company for women,” has championed for more than woman’s beauty, taking a stand for woman’s health issues and the fight against breast cancer through its New York-based Avon Breast Cancer Crusade.
Today breast cancer death rates among American women are higher than any other cancer besides lung cancer (breastcancer.org). Since its launch in 1992, the Avon Foundation has donated more than $78 million worldwide for breast cancer research through its Avon Breast Cancer Crusade initiative. In all, Avon has helped provide access to health care programs in more than 58 countries, making it the leading corporate supporter of breast cancer research in the world. Some examples of the Crusade’s work include providing screening and diagnoses, support services for patients and their families, and scientific research studies focused on breast cancer. Publicly, Avon has announced that it will continue to grow its education and awareness efforts about the disease until there is no more breast cancer.
A unique element of Avon’s Crusade is its commitment to bringing together powerful business, community and health leaders to help build awareness about breast cancer and its impact on women. In the U.S., one in every eight women will develop invasive breast cancer during their lifetime, a statistic that is all to close to home for every mother, daughter and sister. To accelerate breast cancer research, Avon-hosts yearly events including the Avon Foundation Breast Cancer Forum and Breast Cancer Global Congress, focused on current issues that are affecting breast cancer patients today.
At the Breast Cancer Forum held earlier this March at the Millenium Broadway Hotel in New York City, more than 300 community health educators, patient navigators, nurses and physicians from all 50 states gathered to focus on improving breast cancer care and overcoming racial disparities in breast cancer treatment. Avon’s biggest announcement at the Forum was the launch of Avon’s Global Breast Cancer Clinical Scholars. On September 12, 2012, 25 breast cancer specialists from countries such as Armenia, Brazil and China began training at Avon Foundation-funded U.S. breast cancer centers in order to bring new skills and information back to their home countries to improve care and treatment of breast cancer patients. Each scholar represents a different medical specialty ranging from reconstructive surgery to medical oncology, and will advance training during their time in the U.S.
To mark these achievements and more, Avon planned a 20th Anniversary Awards Gala set for this Tuesday, October 30th at the New York Mariott Marquis. The elegant affair, which feted hosts Fergie, a Global Avon Ambassador for Women and Avon Products CEO Sheri McCoy, was cancelled late Sunday due to the impending Hurricane Sandy. Avon will announce future plans for recognizing its benefactors and progress in breast cancer research later this year.