In a unique partnership that combines stylish children’s fashions and charity, H&M launched its second All For Children collection benefiting the United Nations Children’s Fund (UNICEF) and specifically in support of projects that promote children’s rights in some of the world’s poorest countries.
The limited-edition children’s clothing line features trendy pieces for boys and girls 2 to 8 years old and includes fun printed knit tops, pink tutus, a mini faux fur jacket and a variety of casual separates and dress-up clothes fit for any occasion (or play-date). The entire All For Children collection will be sold at nearly 300 H&M locations worldwide and also online at HM.com. For every piece sold, H&M will donate 25 percent of the sale price to UNICEF to support its work in Bangladesh. In total, H&M will contribute almost $8 million to the project, which is the company’s biggest donation to community investment to date.
The special collection was unveiled exclusively last week at H&M’s Penn Station Location in New York City. The All For Children project launched its first line in 2011 and increased fashions this year –adding more funky dress-up clothes like wizard hats and magic wands– in response to the popularity and high-demand of the line.
For more than seven years H&M has partnered with UNICEF to help raise awareness and money for important issues including education for girls, HIV/AIDS prevention in Cambodia and combating child labor in cotton producing areas of India. All For Children is a five-year initiative supported by a multi-million dollar donation from H&M that has already increased health care and education access to children across the world and created opportunities for families to secure incomes so they can afford for their children to attend school instead of working in factories and fields (UNICEF Corporate Partnerships). This year’s objective is to enroll 40,000 children living in the slums of Dhaka in school full-time.
To find out more about H&M’s commitment to UNICEF and the All For Children project, please visit H&M’s All For Children website here.
Shop the entire collection on H&M’s website or find the location nearest you. In New York, there are more than 10 H&M locations including 7th Avenue at 34th Street, Herald Square and Soho.