Cosmetic giant Estee Lauder’s Breast Cancer Awareness Campaign (BCA) is celebrating it’s 20th Anniversary this year. BCA was launched by Evelyn H. Lauder in 1992 to raise awareness for the disease. Its focus is to help fund research and encourage women to practice breast health. In celebration of it’s 20th Anniversary the Breast Cancer Campaign has launched a new logo and mission statement. “Courage. Believe in a world without breast cancer. Know we’re here and it’s true.”
Estee Lauder released its Dream Collection of both Limited Edition Makeup and Accessories created for raising funds. Proceeds from the items will be donated to the Breast Cancer Research Foundation (BCRF).
Evelyn Lauder Dream Compact: $75 - The heart shaped compact is to honor Evelyn Lauder. The blue ribbon on the compact is to represent the 1% of men who are affected by Breast Cancer. The powder is translucent and perfect to use as an anti-shine or set your makeup. 100% of the retail price will be donated to BCRF.
Evelyn Lauder Dream Pin: $12.50 - A stunning collectible pin that will show your support for the cause. A pink and blue rhinestone at the bottom of the ribbon to represent men and women affected by the disease. 20% of the retail price will be donated to BCRF.
Even Lauder and Elizabeth Hurley Dream Lip Collection: $29.50 - Pure Color Long Lasting Lipstick in Candy, a Pure Color Gloss in Pink Innocence inside a pink snakeskin-printed clutch. 20% of the retail price will be donated to BCRF.
Perfectionist (CP +R): $95.00 - A wrinkle Lifting/Firming Serum, Estee Lauder’s best selling wrinkle fighter. The Serum includes an exclusive Pink Ribbon Key-chain. 20% of the retail price will be donated to BCRF.
As of 2012 the Breast Cancer Awareness Campaign to Breast Cancer Research Foundation (BCRF) exceeds over $35 million. The BCRF funds the most promising breast cancer research.