October 18th, 2012 
From Harry Potter Princess to Queen Of Green, Emma Watson has been continuously working on eco and sustainable fashion. From a partnership with Italian designer Alberta Ferretti, to a collaboration with People Tree, to becoming the next ambassador of nonprofit organization Camfed, we wonder what’s next in store for our Eco-Fashion Guru.
The Ferretti collaboration line Pure Threads, has already bewitched thousands. The organic clothing line launched on March 22, 2011 and hoped for an increased interest in ecological clothing with style and simplicity. The designs from the last collection were a perfect mixture of Emma’s modest charm and Ferretti’s romantic flourishes. The relaxed dresses, lace-embroidered denim and blouses were inspired by Emma’s favorite actress and style icon, Jane Birkin in vein of the 1970′s era.
www.albertaferreti.com
Emma’s interest in eco-friendly fashion first began while working as a creative adviser with the organic and fair trade fashion brand People Tree. People Tree, being fair trade, helps to support farmers and artisans nationally. She spent her time and efforts with the founder developing a teenage range for Spring/Summer 2010. “It was an incredible and life-changing experience – I really wish everyone had the chance to see the difference Fair Trade makes with their own eyes! Fair Trade fashion comes from the villages – and provides a real alternative to working in a garment factory and the harsh environment of living in a slum. Fair Trade fashion is often completely handmade – and made of 100% natural and organic cotton – and it’s a small miracle that we as consumers can participate in a process that is keeping skills and communities alive and helping them to prosper.” (Emma told Sofia Minnay) A portion of all profits purchased from Pure Threads is used to support the work of the People Tree Foundation.
www.emmawatson.com
At only age 22, Miss Watson has made such an impact in the fashion industry, a great career and an education at Brown. Cheers to you Emma! As an accredited model, she was chosen twice by Christopher Bailey to feature as the face of Burberry in their Autumn/Winter 2009 and Spring/Summer 2010 campaigns. In just 2 (two) short years, Emma was voted as best dressed woman by Glamour Magazine, scored her very first cover for Vogue USA Magazine, (looking stylishly fabulous as always), become an ambassador of Camfed International, and is the latest face of Lancome.
Now finished with the Harry Potter series after making her last appearance in Harry Potter and the Deathly Hollows: Part 2, and scoring a leading role in 2012 film The Perks Of Being A Wallflower, we wonder what else is in store from Emma. She is very cultured and interested in fashion, literature, and art. She is truly a bright and very knowledgeable young woman. Past the fame and fortune, she is like any other 22-year-old, longing for an education, searching for her passion, and exploring who she is and what life will bring for her. From fashion to business to theater to saving our environment one stitch at a time, Emma Watson and her interest in ecology has made such a huge impact in the fashion industry and perhaps intrigued other interests in eco and sustainable design.
www.emmawatson.com
