On Monday, October 1, a ceremonial ribbon-cutting event took place a few hours before the Dallas Cowboys kicked off against the Chicago Bears to announce the opening of the first ever Victoria’s Secret NFL store at Cowboys Stadium. During the two day event, Victoria’s Secret models Elsa Hosk and Jessica Hart showcased items from the new sports-inspired line at a launch party for VIP’s and press held the day before and at the ribbon cutting.Doing away with their normal glammed up look for the cameras, both sported minimal make-up and naturally styled hair as they greeted customers and posed for pictures with the football team’s mascot, Rowdy, wearing Dallas Cowboys appropriate blue and white and jeans. No doubt, the evenings loss for Cowboys fans to the Bears was easier to bear with the addition of the lovely ladies on the Jumbotron for the big announcement during the game, where Romo threw five interceptions.
The retail spot stocks a range of co-branded Victoria’s Secret PINK and Dallas Cowboys merchandise including hoodies, sports bras and thongs. Not to leave anyone’s favorite team out, Victoria’s Secret PINK NFL Collection includes all 32 teams for the upcoming 2012 season. Victoria’s Secret PINK is described as being a “fully articulated lifestyle collection for young women that include bras, panties, loungewear and sleepwear.” The NFL themed merchandise will be available in Victoria’s Secret stores spanning each of the team’s markets. Locate the retailer on the main concourse club area above entry “A” . What does team owner Jerry Jones think of this new venture? “We think it’s cute as a bug and very in place to show it and sell it out there,” he said Friday during an interview on KRLD-FM.
Victoria’s Secret NFL Stadium Store
One Legends Way
Arlington, TX 76011