Aveda has debuted a bold Autumn/Winter 2012 hair color collection titled Neo Goth. Aveda’s inspiration was a mixture of Japanese manga and anime and the fall runway shows. ”We were inspired by the Gothic darkness on the runways, but took it in a direction of our own,” says Antoinette Beenders, Aveda Global creative director.
Aveda created the Neo Goth collection for the person who wants to make a statement and enjoys a variety of looks. Color is applied using a color blocking technique which means there will be multiple shades of reds in different sections of the hair. This allows you to change which red hair color people see by changing the way you style your hair. For example when hair is down, a dark red shows; when hair is up, a vibrant red is seen. This collection is all about red hair- copper, violet and orange. Aveda’s Artistic Director of Hair Color Ian Michael Black says, “there’s a match for every skin tone, every hair cut. Reds are ideal for the strong, precise hair cuts we’re seeing this season. Saturated violet/red color allows this cut’s shape to come through, and color blocking lights up the multi-directional layers like a prism.”
Watch the AVEDA Neo Goth Autumn/Winter 2012 Collection video.
The Neo Goth hair color collection does have a red for everyone. It is important to keep in mind that when you change your hair color to red, your makeup should change too. Choose makeup that is in the same red palette as your hair. The makeup does not have to match your hair color exactly, but the undertone (copper, violet or orange) of it should. For copper hair, use brick reds, warm browns and sage greens; violet hair pairs well with plums, burgundies and grays; for orange hair use burnt reds, earth tones and gold.
Wonder what you would look like with a bold new head of red hair? Try the newest feature on Aveda’s website. On the My Aveda Makeover page, you can try the newest Aveda hair color and makeup trends.