Trends may come and go, but giving back is always in style! This fall, get your Runway Relief boots on, because Nine West is now partnered with the CFDA’s Fashion Targets Breast Cancer! This CFDA charitable initiative enlists designers, models, and retailers within the fashion industry to raise awareness and funds for the breast cancer cause worldwide.
The Runway Relief cause gives the opportunity to sponsor a top model in benefiting the cause while proceeds go to the cause. Each step the Runway Relief models took on the runway during Fashion Week 2012 in the Runway Relief Boots, Nine West made a monetary donation to FTBC.
Nine West also partnered with FIAT during the Fashion Week festivities to shuttle fashion editors, bloggers and models around in Nine West branded cars wrapped in Runway Relief and Channel 9 branding. Fashionistas were given the opportunity to submit their “shoe confessions” in the elegantly designed vehicles for a chance to appear on Channel 9 and promote Runway Relief.
On Fashion’s Night Out, Nigel Barker and the Runway Relief models appeared at the Rockefeller Center Nine West store to benefit the Runway Relief program for CFDA’s charity, Fashion Targets Breast Cancer. The evening consisted of shopping, celebrity appearances, stylish sips and giveaways! All proceeds from the Runway Relief Tank and Jet Jeans offered during the FNO event went to FTBC.
Coming up, Nine West is also hosting an Instagram photo walk through the streets of New York City, Los Angeles, San Francisco and Chicago to help us raise funds for Runway Relief. Follow along at #RunwayRelief on Instagram and support your favorite city by joining in or donating!
For more information on Runway Relief or to make a donation visit ninewest.com. Consumers can also donate $1 when completing any purchase at Nine West retail locations nationwide, now through Oct. 31. Purchase the Runway Relief boots and take a step towards the fight to prevent breast cancer!