September 11th, 2012 
Photo Courtesy of Bobbi Brown
Cosmetics legend Bobbi Brown who started her cosmetics line in 1991 with the launch of brown-based lipsticks, is now the number one makeup artist brand founded by a woman made a huge announcement this week. Bobbi Brown Cosmetics announced that Katie Holmes will be the brand’s first-ever celebrity face.
The partnership will be seen in the Spring 2013 ad campaigns, boxes, editorials as well on-counter displays. The brand and Bobbi have always stated that makeup is to enhance a woman’s unique beauty and fell like herself with a little more confidence. The brand has always used every day woman images and models in advertising.
Bobbi and Katie met just 2 months ago and the two immediatley hit it off. “We weren’t looking for a celebrity, just a cool, amazing woman who would fit with our brand. And she’s just ridiculously, naturally beautiful.” said Brown
Katie Holmes said yes to the cosmetic icon and in a statement released a few days ago, spoke of the cosmetics line and her thoughts on makeup. “Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is make-up that is very accessible and makes you feel pretty. “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Make-up is powerful and I am thrilled to be a part of this brand.”
Bobbi Brown will be the lead makeup artist at NYC Fashion Week, Wednesday Sept. 12th for Katie Holmes’s new clothing line Holmes & Yang.
I for one can not wait to see the looks on the NYC Runway as well as the collaboration coming this Spring.
