Breast cancer is a disease us women would like to know a little less well. It’s a rarity now a days to not know someone who has been personally affected by the disease. As the battle against breast cancer continues and researchers move towards improving treatment, it’s good to know companies like sportlifestyle brand PUMA are doing their part to help the quest for a cure.
Now in it’s third year PUMA’s Project Pink program has inspired the community to share their experiences dealing with the disease and answer the question “Who do you wear pink for?” The project also has a charitable contest element in which all are able to participate in.
For every message tweeted between July 6th through October 31st that includes #projectpink, PUMA will donate $1 toward a charity that supports the fight against breast cancer. The recipient of the funds raised via the Twitter activation will be chosen in October.
Supporters of the project can nominate a recipient charity of their choice on the PUMA Project Pink page now through September 21st. Many charities across the country have already been nominated so make sure to check the organizations out in the Project Pink nomination gallery. On September 24th the community voting will begin online and the winning charity will receive not only all the funds generated by the activation but also all the profits from the sale of project pink gear. That gear is readily available on PUMA’s online store in the Project Pink collection section.
In the meantime PUMA will be sponsoring Project Pink soccer tournaments throughout the country and celebrity Ashley Tisdale will be helping the brand muster attention and support.
I’ll be tweeting #projectpink from my handle @victoriabarnaby. Will you?