Every penny of the $14.50 lipstick sales, of the VIVA Glam Lipsticks and Lipglasses go to the MAC AIDS Fund. Eighteen years ago, the bullet in passionate red was the first lipstick created directly to create awareness and go to men, women and children affected by the disease. VIVA Glam spokespeople are provocative and influential in their communities. These celebrities help create an amazing ad campaign that gets the buzz out.
The MAC VIVA campaign changes their celebrity spokesperson every 18-24 months. The first face of the campaign was RuPaul, followed by Mary J. Blige, Lil’ Kim, Christina Aguilera, Missy Elliott, Eve, Cyndi Lauper, Lady Gaga and many more celebrities lending their face to MAC.
The current campaign features both Nicki Minaj‘s “scene- stealing” pink and Ricky Martin‘s colourless lip conditioner. Which can be purchased at any MAC Cosmetics store, MAC makeup counter, or online.