The night of Friday, July 20 was simply amazing. It was the third annual LifeRide, which is a 10-day motorcycle journey to raise funds and awareness for amfAR, in association with Kiehl’s, the venerable New York-based purveyor of fine quality skin and hair care. AmfAR stands for the American Foundation for AIDS Research, a leading organization dedicated to the support of HIV/AIDS research. This year’s ride started in Miami and ended in DC to time with the International AIDS Conference, which starts on Monday in DC (it is in the US for the first time in 22 years).
Sharon Stone, amfAR’s Global Fundraising Chairperson, spoke about the power in each of us to come together to create change. Then, Kiehl’s USA President Chris Salgardo presented her and Kevin Robert Frost, CEO of amfAR, a check for $115,000 to amfAR on behalf of Kiehl’s.
For the rest of the month, Kiehl’s is selling a LifeRide Travel Essentials Kit, with all proceeds up to $25,000 benefiting amfAR. The kits can be purchased online and in Kiehl’s stores (including their Tysons Corner Center and Georgetown stores).
The kit includes Kiehl’s new Eucalyptus Lip Relief (available only in this kit), full-size bottles of Cross-Terrain All-In-One Refueling Wash, Ultra Facial Cream, Cross-Terrain UV Face Protector SPF 50, Facial Fuel Eye De-Puffer and deluxe samples of Creme de Corps, Ultimate Strength Hand Salve and Midnight Recovery Concentrate. It features a specially-designed, tattoo-inspired motif for the ride and will retail for $74 (a $98.50 value) at Kiehl’s stores nationwide and at Kiehls.com.
In the spirit of giving, Kiehl’s will offer a Celebration Discount of 15% off online at Kiehls.com on July 22 and 23. Simply enter the code “LIFERIDE” at checkout. For every customer that joins us, Kiehl’s will donate $5 to amfAR.
Georgetown Cupcake created a motorcycle wheel out of cupcakes for the event. John Corbett of Sex & The City went around with a box serving cupcakes to attendees! Giles Marini (perhaps best known as Samantha’s neighbor in the Sex & The City movie) shopped and chatted with guests. Local chefs R.J. Cooper, Robert Wiedmaier and David Guas rode in with the group on their motorcycles (Chef Mike Isabella greeted them at the store) and they all served motorcycle-inspired dishes from their restaurants.
It was a magical night for a great cause!