As she struts down Chicago’s Michigan Avenue and enters the huge doors to Neiman Marcus, painting the town with her red soles, right away you think: she is working her Louboutin’s. Or are they Zara? Well maybe they’re Yves Saint Laurent.
Shoe designer and legend, Christian Louboutin is fighting for his trademark of the red soles. After losing the case against Zara in the French court, and even having to pay compensation to the retailer, Louboutin is not happy about other designers and retailers duplicating what he created in 2008, known as the “red bottom”. Of course Zara will not be able to perfect the quality of a real Louboutin shoe, but when you first see a red bottom sole right away a person thinks, “CL”.
As much as we all love Christian Louboutin and his to die for red bottoms, he may be able to claim his design in France but sadly not globally, especially due to the price difference.
Louboutin is doing everything in his power to keep what belongs to him, the red sole. He feels this is only right and he should be able to commence this trend. All he wants is to own what belongs to him.
In a French Newspaper earlier this year he told reporters, “I’m not saying that red usually belongs to me – I repeat that this is about a precise red, used in a precise location.” (dailymail.co.uk)
No matter what retailer or designer decides to copy the red sole in their collection, the little girl who reads Vogue in a small town of Wisconsin can point out that the soles of a red bottom shoe belong to Christian Louboutin. The red sole legend is taking this matter very seriously, and one day this will be marked in fashion history.