Miss A Columnist

Originally from Binghamton, New York, Ashley Massis is a small town girl with big city dreams. After moving to Manhattan over two years ago, she is currently pursuing her two great career passions: fashion and writing. With over 7 years in the fashion industry and working for various companies as a freelance author and critic, she has become an expert in NYC nightlife and culture. She founded NYSocialStatus.com in 2012. Currently, she is training for the 2012 NYC Marathon while raising money for the charity Team for Kids.

Belgian Chocolate Maker Neuhaus Opens Flagship Store On Madison Avenue

Known for its locations on Lexington Avenue and in Grand Central Station, Neuhaus is opening its Flagship location on Madison Avenue (between 52nd and 53rd street). The 1,100 square foot space will not only feature the traditional famous delicacies such as pralines and pastries, but will also feature a “museum” area, which will depict the history of the company and its treats.

Photo Credit: neuhauschocolate.com

Several screens in the museum area will play video of Neuhaus chocolatiers hand-crafting the chocolates using the same techniques and recipes that made the company famous. Known as the inventor of the praline, Neuhaus features over 60 varieties. Although the recipes remain unchanged since being founded in 1857, the company has come a long way.

“Our expansion into a flagship store on Madison Avenue in New York was an important move for our brand,” explains CEO Jos Linkens. “With two existing stores in the city already and one across the river in New Jersey, we have seen positive growth and brand loyalty to Neuhaus over the past few years and this new flagship store should help further that”.

If searching for a gift, fixing a craving, or want to learn a little chocolate history, stop by Neuhaus and pick up some of the world famous treats.  You’ll be glad you did.

Photo Credit: newyork.grubstreet.com

WHERE:
Neuhaus -Madison Avenue
500 Madison Avenue
New York, NY 10022.
Ph. 212-644-4490

HOURS: Monday – Friday: 9 a.m. to 8 p.m.
Saturday -Sunday: 11 a.m. to 7 p.m.

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