Miss A Columnist

Laura Heathcott is a twenty something marketing professional currently living and writing in Austin, Texas. She has called Barcelona, Los Angeles, and Paris home over the past 5 years, and considers herself a Texan by birth and "citizen of the world" by choice. Laura loves to hop around the city seeking out the crème de la crème of all things Austin. On any given weekend you can find her sprawled out at Townlake with a good book, skimming the racks at her favorite vintage stores, or simply enjoying great food and conversation at one of Austin's many delicious hot spots. Follow Laura's adventures for an informative and always entertaining journey through the city!

Recap: Rare Trends Spring Event At W Hotel In Austin

“We believe women shouldn’t wear clothes. We believe women should wear art.”

These are the guiding principals behind sisters Paola Moore and Marina Silver’s quest to bring the most chic pieces of Argentinian couture to the Capital City. These beauties from Buenos Aires founded the Austin-based fashion house Rare Trends in 2011, a move that’s been generating quite the buzz in the Austin fashion scene.

Rare Trends Founders Paola Moore & Marina Silver (in the dress!) Photo Credit: Laura Heathcott

My first encounter with Argentinian couture occurred at the Rare Trends Spring Event at W Hotel in downtown Austin.  Fashion enthusiasts gathered for an evening of cocktails, hors d’oeuvres and designer labels–three of my favorite things. Upon meeting Paola, I asked her my first burning question: “Why?” To which she gracefully replied, “My American friends always asked me to bring them clothes when I visited Argentina, and so my sister and I decided to showcase these designers here in the States through Rare Trends.”

As I perused the collection, I was immediately captivated by the bold colors and intricate details; the garments jumped off their hangers, begging to be worn and adored.

“What differentiates these items from typical department store couture?” I asked. “These designers are very involved with their creations, these are not mass produced in a manufacturing center,” Paola assured me.

I proceeded to drift around the room of well-dressed guests, Chardonnay in hand, until a backless pink and black dress stole my attention. I placed my drink on the back burner  (to avoid disrespecting said dress), and whisked the coveted frolic into the fitting room for some one-on-one time. The soft, flowing fabric clung to all the right places, and I must admit, the foreign name on the tag transported me to a steamy nightclub in Buenos Aires. It was sassy and classy and impeccably tailored; my closet would adore it. For those who want something more visual, check out the designers’ online galleries for photos of some of their featured garments.

If your wardrobe could use a little spice, visit Rare Trends online to set up an appointment at their South Congress showroom.

Rare Trends Showroom
4930 South Congress #305
Austin, TX 78745

HOURS: By appointment only.  Call 512.732.0456 or email iamrare@raretrends.com.

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