Do you consider yourself a fashion icon or a fashion faux pas? You can find out the answers to that question during the Westfield Montgomery Mall’s Style Tour, April 14-15 and April 21-22.
On Saturday, April 14, Stacy London from TLC’s “What Not to Wear” will be personally available to share her insider knowledge, do’s and don’ts, and secrets for a fashionable lifestyle with local shoppers. Shoppers will also have the opportunity to have their photograph taken with Stacy and receive a free signed copy of Westfield Style magazine, as well as a free mini clutch ($15 value).
During Stacy’s appearance, IMG, the company that produces New York’s Fashion Week, will bring the set to the mall where customers can receive style, beauty and wardrobe consultations by industry experts. The Tour includes a rolling Style Closet with clothing selections where residents can be “rewardrobed” (stylists will interview and give fashion “do” and “don’t” consultations based on styles, body types and other preferences). Local residents will receive Style Tour “Fashion Fixes” by the industry experts who know fashion — What Not to Wear’s Stacy London’s Group, Style for Hire, who catch phrase is, “Discover Your Inner Fashionista!”
During all four days of this showcase event, all visitors are invited to relax in the custom-designed Westfield Style Salon. Visitors also receive a free, personalized fashion consultation with a professional fashion industry stylist personally trained by Stacy London herself. These one-on-one consultations also include apparel recommendations pulled from the Westfield Style Closet – a source for the trendiest merchandise from popular Westfield Montgomery retailers such as BCBG Max Azria, White House | Black Market, The Limited, Bakers, Soma Intimates, and many more top national and international brands. Once participants find their perfect outfit from the Westfield Style Closet, they can enjoy a free makeup consultation at the Westfield Beauty Bar, featuring samples and demonstrations highlighting “can’t-miss” looks in makeup and accessories.
Armed with a completely new look and expert fashion advice, visitors are given their very own digital style assessment containing the customized recommendations for apparel and accessories they received from their personal stylist. Shoppers also receive discount cards and other special incentives to purchase items from the apparel and beauty lines they encountered during the course of their visit.
Saturday, April 14 from 12-8 p.m.
Sunday, April 15 from 12-6 p.m.
Saturday, April 21 from 12-6 p.m.
Sunday, April 22 from 12-6 p.m.
** Stacy London’s “meet and greet” will be on Saturday, April 14 from 12-2 p.m. and 3-5 p.m.
7101 Democracy Blvd
Bethesda, Maryland 20817
For more information, contact Joanna Caputi, Director of Marketing for Westfield Montgomery at 301-469-6025 or by email at firstname.lastname@example.org.