Recap: The Art of Blo Fashion Meets Music In Miami

March 19th, 2012

Photo courtesy of www.midtownmiami.com

March in Miami is always a flurry of excitement. Winter Music Conference, Ultra, and Spring Break all roll into a perfect storm of great music, plenty of partiers, and of course fabulous fashion. You can’t slip into a great outfit without having your hair being done in the newest fashion trends.

On Wednesday March 14, Blo in association with Art Walks the Runway by Gallery 212, hosted their second monthly party, The Art of Blo. This kicked off Miami Winter Music Month with a bang. Walking up to their Midtown location onto a pink carpet, I was greeted with the sounds of DJ Producer Jason Perez and a friendly welcoming from the franchise partner herself, Sandirose Madgar.

Walking into Blo, one experiences an explosion of color and movement. Pop Artist, Michael Perez showcased his acrylic and oil paintings as well as embellished prints. Fashion photographer, Jonathan Dvortz also added his photographic prints throughout the store. Local designer Lori Lester previewed her colorful collection of flowing dresses, printed skirts, and silk tops. To add to this party was a tray full of sweet chocolate ganaches sprinkled with espresso shavings, handmade flat bread and James Serra Cristalino Rose Brut to satisfy our pallets, from newly opened restaurant, Wine Vault. We were even treated to delicate and delicious mini cupcakes from Runnie Cakes.

The cozy Midtown location was buzzing with local support, media, potential customers, and of course the wonderful hair styling team of Blo. Just like the name implies, this is no ordinary hair salon where you can get a cut or color. Their slogan of “no cuts, no color: just wash blow go” is an interesting concept that is wildly popular. Their witty sayings certainly grabbed my attention as their button give-a-ways said “just blo me”.

Although there were many people waiting to get their complimentary dry styles, I was quickly seated into the “braid bar” and had my tresses played with by the talented Miami native, Lala Leon. Having seen the waterfall braid on Pinterest, I wanted to have her try this on me. She expertly weaved my hair and within a matter of minutes, I had the trendy new style of not one but two waterfall braids.

Lala, one of Blo Midtown’s stylist, raved about the company. Having worked at several other South Florida salons, she loves this new location that opened in December 2011. “These people are like my family,” she states. I understand what she means because everyone part of the event- sponsors, owners, and clients- all seem like close friends, giving a positive and exciting energy.

With the music popping and trays of cranberry vodca being passed around, everyone had a wonderful time and were beyond pleased with their dry styles. I for one could not get enough of my waterfall braid and received many compliments on it the following day.

If you want to learn more about Blo and the other dry styles they provide, check out their website, Facebook, and Twitter pages. If you want to check out other hairstyles from Lala, you can follow her on Instagram (@lalexiartistry).

WHERE: