With a big heart, paired with big flavor, Cupprimo Cupcakery and Coffee Spot recently represented Austin on the popular Food Network show “Cupcake Wars.” Owner Amy Brown’s journey to Cupcake Wars was a little unconventional for the show. Instead of adding an audition video to the thousands already on YouTube, the Food Network approached her due to her social media presence, her constant “tweeting” and Facebook posts.
When the episode aired, Brown hosted a viewing party, and the proceeds from the event went to the Escoffier Culinary School of Arts, to help with their scholarship program. The “Cupcake Wars” episode celebrated the 60th anniversary of the “I Love Lucy” show. While Brown’s team didn’t get to create the thousand-cupcake display, they still had a memorable experience on the show.
This is just one example of how Brown has worked with the community. In the past, she has worked with the Texas Baptist Home during Christmas Eve. Another side of this is talking with classes about effective marketing and public relations strategies. She recently spoke to a Marketing and Public Relations class at Texas State. She laughed when she talked about how the students were tweeting about her during her lecture.
Her outreach also extends to her followers on Twitter, who she recently reached out to, to brainstorm names for cupcakes. For Valentine’s Day Brown tweeted to her followers, requesting ideas for “anti-Valentine’s Day” cupcake names. Brown received more than 40 suggestions. The winning suggestions were “Beer My Valentine,” and “It’s Complicated.”
Besides the national attention she got on “Cupcake Wars,” Brown is a local winner too. Recently, the little cupcake shop won the “Best No-Fire S’more” award by The Austin Chronicle’s Best of Austin Awards for 2011 by the critics. The “No-Fire S’more” has all the “taste of those old campfire s’mores, without the risk of getting burned.”
One of Cupprimo’s best qualities is that it really listens to its customers. For instance, with gluten-free diets becoming more and more popular, it makes fresh, gluten-free cupcakes on a daily bases. Sprouts Farmers Market even featured Cupprimo’s Chocolate Gluten-Free cupcake on its website.
Besides the S’more and gluten-free options, Cupprimo boasts 150 rotating flavors. In need of a different kind of Friday happy hour pick me up? One of Friday’s featured flavors is the Margarita. Since appearing on Cupcake Wars, the team has seen an increase in business, but has also had another reason to celebrate. They recently perfected their Oreo cupcake. Besides fun flavors, Cupprimo also prides itself on thinking outside the box. If you have an idea for a cupcake, let them know. They’ll make it happen.
8650 Spicewood Springs Road, Suite 105
Austin, TX 78759
Monday – Friday: 7 a.m. to 9 p.m.
Saturday: 8 a.m. to 9 p.m.