What do you imagine when you hear the phrase “art of winter”? The beauty of snow-covered mountains? The brisk air coloring every cheek a bright red? A night where friends are huddled around hot cocoa? In Denver, it is all of the above and more. As part of the Mile High Snow Fest, Something Independent has innovated the phrase Art of Winter into a three-week-long fête of local art, winter season and snow sports in hopes of benefiting local businesses.
Something Independent (SI) is a company “aimed at promoting Colorado’s entrepreneurial nature.” Their goal is to “support economic development and job creation efforts in Colorado” through integrated campaigns such as Art of Winter and other events where all proceeds will benefit the Something Independent Entrepreneur Award. This award will then be given to a local business chosen by a selection committee. Last year, Flylow Gear won the First Annual Something Independent Entrepreneur award.
As part of the Mile High Snow Fest, Art of Winter debuted its first showcase in January 2011 where a gallery of art created on recycled skis and snowboards were featured in Larimer Square and 9 news paid a visit. This year, this free event has expanded to an assortment of snow-inspired art work. Beginning on Jan. 16th through Feb. 6th, 2012 all innovations can be found spread throughout Downtown Denver “featuring Colorado artists and innovators… who [will be] melding their passion with their profession.”
Start your excursion in the lobby of Colorado Convention Center where you’ll find Colorado artist and designer, Sam Mobley’s gondola installation art. Incorporating the film industry, “Colorado based and world acclaimed outdoor filmmakers [will] show their inspirational and awe inspiring footage [of Colorado snow culture] on Denver’s biggest high-definition LED screens” throughout Downtown Denver. Make your way to the Brand Gallery and you’ll discover “a display of game-changing products” designed by snow sports entrepreneur. And finally, Larimer Square will continue to host snowboard and ski art in an outdoor exhibition.
If a piece of local art work caught your eye during your excursion, you can bid for the desired piece at the online gallery and auction. As mentioned, all proceeds will then go towards the Something Independent Entrepreneur Award benefiting local businesses.
Art-related festivals are no longer reserved for summers and as a state who recognizes the art of winter, it is a joy to host such an event in the heart of Denver. So join the fun and come appreciate the Art of Winter.
WHEN: January 16th – February 6th, 2012
WHERE: Downtown Denver