To celebrate “The Fabric of Our Lives”, Cotton Incorporated is premiering Cotton’s 24 Hour Runway Show beginning 12 p.m. on Saturday, November 19 on Lincoln Road in South Beach. Giuliana Rancic of E! News and E!’s Fashion Police is the celebrity host of the world premiere with special appearances by Bill Rancic and performances by DJ Irie, DJ Ross One, DJ Joe Maz, Aulden Brown and Juan Mejia.
On November 19 at 12:00 PM, Cotton’s 24 Hour Runway Show will officially go live and will stream at online. The show will fuse on-trend fashion and versatility together through the combination of an innovative, vogue runway show and the unprecedented ability to showcase cotton apparel of all ranges for 24 continuous hours.
As the show evolves from day to night, and back to day, the looks hitting the runway will illustrate the incredible versatility unique to cotton. The show will feature 1,440 cotton looks – one look per minute.
Following the event, show highlight videos, “best of” show moments, and all 1,440 featured looks can be accessed here
WHEN: 24 Hours beginning 12 p.m. on Saturday, November 19 through Sunday, November 20, 2011
Lincoln Road Mall
Miami Beach, FL 33139