On November 2nd, the Bloomingdale’s at 900 North Michigan Avenue was full of flashing cameras, champagne, and 15 proudly strutting (male) models. Dr. Mark Drapeau’s successful charity fundraiser, Geek 2 Chic, hosted their first event here in Chicago.
The men’s level of Bloomingdale’s was sectioned off and arranged for this fashion extravaganza. Well-dressed attendees mingled with each other as uniformed servers offered trays of catered hors d’oeuvre and a well-stocked bar provided champagne, wine, and cocktails to the guests. Photographers clicked away to get action shots of benefactors chatting as well as trying out the many Microsoft gadgets on display. A particular favorite was the Xbox set to challenge participants to dance along with their onscreen avatars.
The proceeds for the event and 10% of any purchases made at Bloomingdale’s going to the Network for Teaching Entrepreneurship, an organization that engages young minds at the high school level. Targeting at-risk schools, NFTE aims to keep as many kids in school as possible by challenging students to think as entrepreneurs and to develop their own business ideas and plans. They offer a national challenge that allows students to pitch their business plan with the possibility of winning both scholarship money as well as funds to be put towards advancing their self-created businesses.
With that in mind, the models for the Geek 2 Chic event were selected from technology and business heads, including a software engineer from Groupon and a former NFTE participant. They, along with 13 other tech-savy gents, took the runway by storm. Dressed to impress in designer labels and this fall’s hottest trends, these men made the evening a night to remember. These so-called ‘geeks’ engaged the audience from their first steps on the runway; one participant had even borrowed a pull-toy squirrel from the Bloomingdale’s toy department to use as a prop. Their well-coiffed appearances put all nerd stereotypes to rest; not a pocket protector in sight! From the gregarious to the more mild-mannered participants, each model entertained the audience during his every step down the runway. Their willingness to laugh and enjoy the moment endeared each and every one of them to the audience.
Without a doubt, the Geek 2 Chic fashion show was an obvious success. Everyone, from the models to generous benefactors, enjoyed themselves at every turn. Bloomingdale’s provided a wonderful venue and the added appetizers and drinks lent the entire event a touch of glamorand sophistication. Pair that with the fact that the Network for Teaching Entrepreneurship benefited greatly and it would be safe to say that Geek 2 Chic will be back in Chicago next fall. Please visit the Network for Teaching Entrepreneurship for more information and to get involved at a school near you!