Fisher Pavilion was teeming with happy consumers last Sunday at Seattle’s, THREAD Show. All were in search for designer duds sans designer price tags and they were in luck. Stylish up-and-coming labels like Portland-based Bridge and Burn, who are known for their comfy Northwest inspired flannels and thick wool hoodies, and Wildlife Works whose carbon neutral garments are not only sustainably produced, but community fueled–their clothes are created in a carbon neutral “EcoFactory” in Rukinga, Kenya by the local women–were selling their wares at discounted prices. Copious jewelry designers were in the house, including Weberline Couture who had eye-catching, hand-crafted oversized cocktail rings, fanciful chandelier earrings and dramatic necklaces made from semi-precious stones wrapped in sparkling crystals from $68 (plus 25% off). One of my new favorite jewelry designers, Irene Wood was there offering her hand-painted wood necklaces that are a funky, contemporary take on classic fifties housewife neck-ware.
The pattern that seemed to be consistent among shoppers was to do “a lap” around the pavilion, checking out booths and picking up free snacks along the way, landing finally at the booze garden for a drink and a timeout to contemplate what unique little item they were going to go back for. I don’t know if this was THREAD’s master plan, but it worked. As we all know, as cocktails go down the hatch, inhibitions simultaneously go down and the pocket book inevitably comes out. Well played, THREAD, well played. It was all in good fun, though, and my friend and I left with some very cool merch and without a shred of buyers remorse.