August 15th, 2011 
Sometimes what draws one into a shop isn’t what the shop is selling, per se, but the world it offers. The feeling that a sense of space provides can have an incredibly strong draw with an intoxicating impact. Such is the overwhelming level of intoxication one encounters at Marmalade Boutique on Union Street.
Photos Courtesy of Marmalade
There is nothing inherently flashy about the window at Marmalade boutique, yet what really draws one in is the sense of whimsy and sentimentality attached to each item that fills the space. Worn vintage suitcases with stamps from Paris, summer lanterns, travel and etiquette books, an old globe, a bottle of champagne, passport and old postcards held up by clothespins that float amongst home crafted clouds easily encapsulate the daydreams and thus the essence of the girl who would wear the clothes that scatter the walls of the interior.
Once inside, it’s easy to forget oneself – to be lost in what seems like a little world ready to welcome whomever happens to step though the door. Equal parts vintage reverie to modern style, the carefully curated collection of beautiful goods is an eclectic mix that is tailored to the girl who finds beauty in the unexpected and knows how to dress for herself and not in accordance with what current trends may blindly dictate.
Photos Courtesy of Marmalade
Browsing the racks, one can expect to find popular brands such as Free People and Lush mixed in with more elusive, cult worthy brands such as CocoLove, Simone D, and Celebrity Pink. There is also a small, carefully selected collection of jewelry and household treasures that are more than tempting to purchase in the hopes that a bit of the charming ambiance might be recreated in your own home.
With such exquisite décor and unique offerings, one would expect the boutique to reach an exorbitant price range. So it’s a welcomed surprise to learn that nothing in this little world is over $100. So go ahead and splurge – and rest assured that at Marmalade, you can be free and fanciful in the most responsible of ways.
WHERE:
Marmalade Boutique
2059 Union Street
San Francisco, CA 94123
Ph. 415-673-9544
Marmaladesf@gmail.com
