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Tracey Lewis is a twenty-something Manhattanite who attributes her big heart to being born and raised in The City of Brotherly Love. When she isn’t volunteering with children in NYC, she’s begging her friends and family to try new vegetarian dishes with her, or shopping online for tech gadgets. Oh, and she loves a good French pastry! She also works as a Marketing Director and has a knack for helping big brands tell their story to communities in the digital world. You can find her blogging about social philanthropy and popular culture at TraceyLewis.com.

Treasure & Bond: Nordstrom’s Concept Store Opening in Soho To Donate All Profit To Charity

350 West Broadway

Treasure & Bond will occupy two levels of retail space at 350 West Broadway

For the most part, Nordstrom has remained quiet about the details of its newly built two-story, 11,100-square-foot concept shop, Treasure & Bond, slated to open in Soho later this summer. What we do know is that store will hold its own, as Nordstrom spokesperson Pamela Lopez announced that Treasure & Bond will not be Nordstrom branded, nor will it accept the Seattle-based retailer’s store charge. And unlike its discounted counterpart, Nordstrom Rack (which opened last May in Union Square), all earnings made through the new concept shop will be donated to nonprofit organizations, charitable services and causes.

According to Lopez, the philanthropic-based store will be the one and only of its kind in the US. Its location, on West Broadway between Broome and Grand, represents a “cutting-edge, highly trafficked” area that is ideal for the store’s concept, according to a statement made by Oliver Katcher, SVP of realty for the building, in Crain’s. Treasure & Bond will occupy the first two floors of an 11-story, glass-and-steel residential condo building.

Colleen Eitzen

Dress by Colleen Eitzen

In typical Nordstrom fashion, shoppers can expect high-end apparel, footwear, and fashion accessories from international designers such as Terrence Bray, Colleen Eitzen, and Leigh Schubert. Even more treasures can be found in the store’s jewelry and furniture merchandise—which includes vintage collectibles—as well as cosmetics, artwork, books, and stationery. The store, located at 350 West Broadway, is scheduled to open on August 15.

Treasure & Bond
350 West Broadway
New York, NY 10013-2238

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