They say beauty is in the eye of the beholder, but in this case I’d say it’s in the hands of a Bay Area born creator. Lauren Lalami, an up and coming professional make-up artist has been taking California beauty to new heights since 2004. Jumping off her career in Hollywood’s bustling scene of bright lights and movie reels, Lauren has returned to her San Francisco roots eager to dip into the City’s creative flow.
Beginning her make-up career as a teen attending high school, Lauren went from being the go-to gal for prom prep to entering the world of paid wedding gigs at the young age of 15.
“Whoever trusted a 15 year old to do their wedding make-up, God bless them,” Lauren recalled with a chuckle. “It wasn’t until then, when I was getting paid to make someone feel truly beautiful on such an important day that I felt a pull to pursue this craft.”
Over the past few years, Lauren has undergone an extensive array of professional training at both the Academy of Art and Hollywood’s Joe Blasco School of Make-up. Yet, like every artist she began with a raw eye and excitement to practice her craft.
“Sometimes I find photos from my early days of make-up experimentation and I can’t help but laugh. Blue eyeshadow was not that hot,” says Lalami as her carefree laughter floats about the room. Lauren’s humor and warm-spirited nature are just two of things that leave clients coming back for more. Whether it’s a bride-to-be, a series of high fashion photo shoots or a film crew needing a believably burnt stunt man, Lauren is equipped with the knowledge, experience and resources to handle the job with beauty and grace.
Having recently moved back to the Bay Area, I couldn’t help but wonder if she missed the frequent Discovery Channel and SpikeTV production gigs or the trendy photo shoots. Knowing she’s dabbled on quite a familiar Hollywood faces, I had to know who her favorite was. “The most memorable celebrity I’ve done make-up for was Reno 911’s Nick Swardson. He was hilarious. I was dying the entire time I was working. Within the first hour of meeting he was shirtless and in a diaper, embracing a full (fake) back tattoo.”
Yet, Lalami’s love for our local City prevailed upon noting, “Back in LA I felt like a small fish in a ginormous ocean. And although I was finding gigs, it became difficult to stand out. Here in San Francisco it’s definitely quality over quantity. While jobs aren’t flowing in in rapid form, there’s a true artistic love felt in the core of every job I’ve done here. I have more opportunities to shine, and I’m truly happy to be back.”
After observing her work for many several years, I can attest that Lauren possesses an impressive knack for bringing out both defined beauty in any client, while adapting to an array of facial features and expectations. Although she carefully crafts each make-up masterpiece with precision, she also listens carefully to the expressed do’s and don’ts so both parties leave feeling great.
So, next time you find yourself in need of a San Francisco- based beauty or special effects make-up artist for a wedding, photoshoot or film, contact local professional, Lauren Lalami at LaurenLalami@aol.com or view her portfolio on www.LaurenLalami.com.