Miss A Columnist

Debra Locker is an award-winning communications professional as well as an expert on living a beautiful, well-rounded life. For 17 years, she has successfully held positions in public relations & journalism while following her passions of visiting spas worldwide and creating an amazing collection of beauty products!

In 2008, Debra created Locker Public Relations . Based in Kentucky, this award-winning, boutique firm focuses on luxury lifestyles including skin care, spas and eco products. Named the 2010 Small Business Champion of the Year for Kentucky & the Southeast by the Small Business Administration, Debra leads placements in notable media outlets including The New York Times, USA Today, MSNBC, FOX, Good Housekeeping, and RachaelRay.com. Debra also speaks internationally on public relations and is a published expert on communications.

In her 20’s, Debra worked as a television reporter & producer throughout the southeast at stations in Lexington & Louisville, Ky.; Knoxville, Tenn.; and Charlotte. Debra continues to use her broadcast skills in voice-over work for television and radio.

An avid community volunteer, Debra is very active in the Junior League of Lexington; is a Board Member of the Lexington Children’s Theatre; an Advisor to the Epsilon Omega Chapter of Alpha Omicron Pi Sorority; and is a member of the National Association of Women Business Owners (NAWBO).

If you have a beauty question or a product that you you would like reviewed on Miss A, please contact Debra at debra@lockerpr.com.

Spring Glow Without Spending A Lot of Money

Looking for that spring glow without spending a lot of dough? With just a little bit of homework, it’s simple to spring into spring by putting your best face forward.

(Photo Credit: Good Housekeeping)

In my first article, I told you about my conversation with the wrinkle-free Celeste Hilling. Celeste heads one of the fastest-growing skin care companies around – Skin Authority. Today, the rest of her thrifty tips for fabulous skin…

  1. More Sleep, Less Stress – Got sleep? Apparently not as reports show some 70-million people in the United States have a sleep problem. If you aren’t sleeping well, chances are that’s causing a spike in your stress levels. Stress is one of the biggest factors with skin care, so ease into a good night’s sleep by turning off the television, taking a warm bath, dimming the lights and practicing breathing exercises
  2. Sun Protection – We all need a little Vitamin D, though too much sun is not a good thing. Use sunscreen every day, rain or shine. To determine the quality of a sunscreen, check the SPF number on the label (those with SPF 15 or greater yield the best results). Also, read the active ingredient label to make sure the product contains UVA-blocking elements such as titanium dioxide, zinc oxide, or anything in the avobenzone family
  3. More Sunscreen Scoop – Sunscreen helps prevent signs of aging as well as immune disorders, such as skin cancer. Don’t miss out on the benefits of sunscreen by using expired product. The active ingredients deteriorate over time, so buy a new bottle instead of digging to the bottom of the beach bag for last the one from last summer!
  4. Cost Per Ounce – Shop for skin care the way that you shop for food, by looking at the cost per ounce. How brilliant is this tip? Hilling added, “What you’ll find is that products from spas and salons are a great bargain as they include complimentary consultations with a licensed esthetics expert, which you won’t receive when buying products at grocery, drug or discount stores.
  5. Don’t Buy Products Based on Price – While we’re on the subject of money, just because a product is expensive, does not mean it’s amazing. On the other hand, a product that costs less may not be a bargain that will work for you. Instead of shopping by price, evaluate the concentration of active ingredients and ensure any treatment product has a pH below four. The human skin ranges from 4.5-5.5 pH.  A product should be below the pH level of the skin for maximum penetration. Otherwise, you might as well be using water!

**Cool product alert – when you work hard on your skin, you don’t want to cover it up with a foundation that’s too heavy. That is why I am loyal to bareMinerals SPF 15 Foundation. The powder is so natural that I sometimes forget I am wearing it. It lets a healthy glow shine through! Love, Love, Love!

Here’s to a beautiful you, Debra

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