Last Sunday, global wildlife experts convened in St. Petersburg, Russia to hold an emergency summit on the state of tigers. Wild tigers could become extinct in 12 years if countries where they still roam fail to take quick action to protect their habitats and step up the fight against poaching. According to the World Wildlife Fund and other experts, only about 3,200 tigers remain in the wild and tigers may disappear by 2022 (which is ironically the next Chinese year of the tiger).
Chantecaille, a luxury skincare and cosmetics brand known for its high concentration of potent yet natural botanicals, has a long history of developing products to raise money for various environmental causes and raise public awareness on issues of global sustainability. In 2006, Chantecaille raised $20,000 for the Monarch Butterfly Sanctuary Foundation through sales of Les Papillons. For Spring 2010, Chantecaille gave 5% of proceeds from sale of Les Dauphins to Gianovanni Bearzi of Tethys, a non-profit NGO for the study and conservation of the marine environment in the Mediterranean. This Fall, Chantecaille has created Tigers in the Wild, a limited edition palette to raise awareness for the disappearance and eradication of the wild tigers. The beautiful compact contains eye shades in Cream, Pewter and Indigo as well as a Persimmon cheek shade. Five percent of the proceeds will benefit TRAFFIC, an organization at the forefront of the tiger crisis.
Olivia Chantecaille, the Creative Director behind the eponymous brand, was recently in the neighborhood at Neiman Marcus in King of Prussia, PA. The uber-chic philanthropist and socialite spoke about the beautiful skincare and beauty products the company is known for and some of the company’s environmental causes. For more info on purchasing the Tigers in the Wild palette and other products click here.