It’s the Journey, Inc. was started seven years ago by Randi Passoff, a women who had been a two-time breast cancer survivor. She built the organization through its signature fundraiser – the It’s the Journey, Atlanta 2-Day Walk for Breast Cancer. In seven years the walk has raised $6.6 million and awarded 107 grants. All money raised here stays here – is their motto as all funds raised stay in metro Atlanta to support local breast cancer organizations. It’s The Journey provides to our community through: awareness, education, mammograms, genetic testing and research, transportation, translation, patient advocacy, and support services.
I am very sad to report that yesterday, Randi Passoff lost her battle against this vicious disease that does not discriminate against sex, race, or religion. This loss will be felt around the community in very personal ways as she has touched the lives of so many. I want to take this time to remember a woman dedicated to our community and helping others. Randi Passoff was a leader and fighter, and I am proud to have had her as a part of my life. Atlanta will remember her as the founder of It’s The Journey, and a champion for many who’s voices are silent or unheard. Randi has left behind her wonderful husband of 38 years – Carl, and her three children - Michael, Lon and Stephanie.
Randi Passoff’s name has been synonymous with Atlanta 2-Day Walk for Breast Cancer. Not to be confused with the Atlanta 3-Day for the Cure, which is a Susan G. Komen sponsored event. The biggest differences are: where the money goes; it is a two, not three day event with options to be a one or two day walker; and all 2-Day walkers stay in a hotel. That being said, they are both wonderful organizations raising money for a cause that is very close to my heart. Many board members, sponsors, walkers, volunteers and granted organization are involved in both. Randi herself was a 3-Day Walker for four years, and served on the board of the Susan G. Komen’s Race for the Cure. Regardless of which breast cancer non-profit you support,., one step at a time, we fight the battle against breast cancer together.
This year the Atlanta 2-Day Walk for Breast Cancer is taking place Saturday, October 2nd – Sunday, October 3rd. The walk is being held in downtown Atlanta and headquartered at the Marriott Marquis. Closing ceremonies will be held at the World of Coke at 1:00pm on Sunday, October 3rd.
Next years event will be held the weekend of September 24-25, 2011. I hope that at this time of mourning the Atlanta community will take a moment to remember a wonderful woman, and consider participating in her honor whether as a donor or walker either this year or next.
Visit www.itsthejourney.org to learn more or make a donation.
In loving memory of Randi Passoff.