I’m very excited to share with you that my friend, Ada Polla Tray, President and CEO of Alchimie Forever is opening her Washington, D.C. headquarters in the heart of Georgetown.  The Flagship Showroom will be located at 1010 Wisconsin Avenue, NW, just steps from the waterfront in Georgetown and in the heart of Georgetown’s shopping district

In addition to housing the company’s North American corporate offices, the new space will serve as a visual representation of the brand. There will be a retail area for product display and sales, as well as a space for training, and most importantly, an esthetician’s room in which Alchimie Forever signature facials will be demonstrated. As an entrepreneur, I know the excitement of forming a new corporation, but to have a physical representation of your brand has got to be extremely rewarding!

The space is designed as an ephemeral scientific white space colored by reflections and refractions of light off shiny surfaces and colored furnishings. The setting is both conceptual and sensual. The design was guided by master architect Andreas Angelidakis, of Greece. Angelidakis has been involved with the Polla family and their offices and medical spa in Geneva, Switzerland, for over 10 years, and is the author and guardian of Alchimie Forever aesthetics

Angelidakis says of the collaboration, “The Forever brand is a unique proposition which grew out of the collective dreams of Dr. Luigi Polla and his family. I was lucky enough to be invited into this fantastic project by the Polla family, and to offer my services and watch this project grow from the very beginning. Barbara and Luigi Polla’s combination of expertise in medicine, beauty and contemporary art is an incredible set of ingredients  for any project that requires aesthetics. It has been an absolute joy working with the Pollas and continuing to do so with the upcoming generation of talented and driven entrepreneurs such as their daughter Ada.” 

I know that my friends, Ada and Rachel Johnson, Alchimie-Forever’s Director of Communications will be thrilled to finally move in on Saturday July 11, 2009. They have a Grand Opening scheduled in the fall, so stay tuned for that! Polla had these final words about the new flagship US location: “Moving to this space was absolutely the right decision for Alchimie Forever. We need to have a flagship ground floor presence to take our brand to the next level and show people what it can look like without having to make everyone travel to Switzerland. And in this economy, I was able to negotiate a better deal that I otherwise would have.”

Once they open, I hope my readers will stop by or attend events at what will be a beautiful and functional Flagship Showroom. If you aren’t familiar with the Alchimie-Forever line, it’s wonderful! I was introduced to the products at Hela Spa, which carries the line. Created at Forever Laser Institut in Switzerland by two medical doctors, Alchimie Forever products blend science and nature, sensorial pleasure and anti-aging benefits, visual chic and softness. Alchimie Forever utilizes nature’s most powerful extracts to bring you daily skin care products that will preserve your skin’s youthfulness. Hypo-allergenic and cruelty-free. For men, for women, for all. Visit Alchimie Forever on the web at www.alchimie-forever.com.  

- Miss A