You may remember my post a couple of months ago about how Twitter is just a bunch of noise, and nobody is really listening. Well, Harvard Business Review just published a story about how nobody is tweeting. Over half of Twitter users tweet less than once every 74 days, and the top 10% of prolific Twitter users accounted for over 90% of tweets.
Nobody tweets, and in my opinion nobody is reading the tweets. Since I’m in social media, I should probably be a proponent for Twitter, but I just don’t see the point. I follow over 100 people, but wouldn’t want their tweets coming to my Blackberry. It would just be too much. I use ping.fm to update my status on Twitter, Facebook, Linked In and other socialnetworks, so I am rarely even on Twitter’s website to see people’s tweets. Even when I am at my Twitter dashboard, I only look at the first page of Tweets from the people I’m following. So if someone tweeted 45 minutes before I signed on, I wouldn’t see it.
As you all know, some businesses use Twitter for marketing purposes. I think using Twitter for marketing purposes really depends on your customer demographic. Let’s face it, most people with substantial wealth are over 50 years old, and these people don’t use Twitter. If you’re selling to techies, then I can see Twitter being useful.
Some businesses have even started doing giveaways and sweepstakes on Twitter to create buzz and followers. Again, I’m not sure that their customer demographic is standing by on Twitter waiting to win free product through tweeting. People who have lives, don’t have time to constantly monitor what everyone is Tweeting. Inevitably, the product goes to people who are Twitter fanatics — not your true customer base. I think Facebook is much more useful to businesses, as it’s something more people actually use.
Feel free to leave a comment below and let me know your thoughts.
– Miss A